Housing website

Objective

To craft a captivating visual representation for Webflow, an emerging Series A startup based in Berlin, poised to establish itself as the foremost finance platform catering to SMEs, freelancers, and self-employed individuals.

What we've Accomplished

• Strategic Discovery: Conducted a comprehensive strategic analysis to understand Webflow's brand essence and the nuances of its target audience. This step laid the groundwork for creating an illustration that resonates authentically with the company's identity.

• Web Application Redesign & Optimization:     Implemented a thoughtful overhaul of Webflow's web application, focusing on enhancing user experience, functionality, and visual aesthetics. The redesigned application aligns seamlessly with the brand's objectives and ensures a user-friendly interface for their diverse clientele.
• Mobile Application Redesign & Optimization:    Translated the redesign efforts to the mobile platform, ensuring consistency and optimal performance across devices. The mobile application now reflects the same level of sophistication and usability as its web counterpart, fostering a cohesive and responsive user experience.
• Landing Page Redesign & Optimization:     Revamped the landing page to create a visually engaging and compelling entry point for users. The optimization efforts are geared towards not only capturing attention but also guiding visitors seamlessly through the key offerings of Webflow's finance platform.
• Component-Based UI-Kit:     Introduced a meticulously crafted component-based UI-kit to establish a unified and consistent design language across Webflow's digital ecosystem. This ensures coherence in branding elements, reinforcing a recognizable visual identity for the brand.
• Product Design Sprints to Explore New Functionality:    Engaged in iterative Product Design Sprints to explore and implement innovative functionalities within Webflow's platform. These sprints have not only kept the offering fresh and dynamic but also positioned Webflow as a forward-thinking solution for evolving financial need